Stanford Go2Market Program

Calling all aspiring entrepreneurs who are looking to commercialize your intellectual property, ideas and research! Stanford Graduate School of Business is coming to Malaysian Global Innovation & Creativity Centre (MaGIC) for a one-week Go2Market program that helps you take the leap from being an innovator with an idea to becoming an entrepreneur with a business. Taught by the same faculty who teach in Stanford MBA program, the Go2Market program will expose participants to leading-edge knowledge and frameworks in the areas such as business model strategy, pricing, accounting, marketing, go-to-market strategy, and pitching to investors. The end goal is to help you fully develop your go-to-market plan, as well as your pitching skills.